A Proposal for Ben Duffy
You have drawn the map. This is how the people it was made for find the door.
The moment that stayed with me from our call was the student who told you he did not want the therapy, he wanted more of that. You lit up telling me about him, and you said the nourishment of watching it land goes far beyond the money. That is the work you are here to do.
We have been building toward this for 2 years, and what you have done is rare. The full curriculum, the practices, the writing and the teaching are built, with more depth than nearly any client I have worked with.
You said yourself it will not land for everyone who follows you, and that for the people who are ready for it, you are certain you can offer something profoundly transformative. Reaching those people is the biggest build of this whole project. It takes real direction on your content, so the right people can find you. It takes creating the space for them to arrive. And it takes building the door: the lead magnets, the ManyChat automations and the email marketing that carry someone from a single reel into the community.
You also asked me to show you exactly what the $1,000 a month pays for, and to give you the words, so that all of this stops sounding like jargon. Both are on this page. By the end you will know what ManyChat does, what a tag is, and where every single person who comments on a reel goes next.
The next stage is the one that brings the right people to all of it.
What does spirit want through me? And how can I get out of its way?
Ben Duffy
Everything on this page serves the second half of that question. The system carries the logistics, so you can carry the teaching.
Direction on your content, the lead magnets, the ManyChat automations and the email marketing, built as one path into the community.
One person, start to finish. Whichever door they come through, the path remembers it, so everything they hear next fits what they came for. And someone who is not ready yet is never lost. They simply hear from you again.
Content is the hook, and it is where the whole path begins. You told me it is hard to tell what works on Instagram, so this is where we give you a clear direction and a clearer way to measure it.
Everything you have written is months of content already mapped out. We turn it into a clear plan, one understandable idea at a time.
You send your reels, and we give you direct feedback on the hook, the framing and the call to action, so each piece keeps getting sharper.
During a launch push, about 70 to 80 percent of your posts carry an invitation to a lead magnet. The rest simply give, so your page never reads as one long ask.
Views alone will always be hard to read. Once a reel has a keyword attached, it earns a better number: how many people walked through the door.
A lead magnet for each path. Each one finds a different person, and each one tells us what that person came for.
For the person who wants real relief and real tools. No spiritual background needed.
For the person who has read the books and done the therapy, and is ready to look at what is doing the suffering.
For the person ready to build something more beautiful in the open space: a self, a world and a life with soul.
These reels and words are examples, and the final choices are yours. Over time we cycle through all 3 doors, so every path keeps finding its people.
A comment on a reel is someone raising their hand. ManyChat answers within seconds, even when you are with clients all day: it opens a conversation in their direct messages, shares the lead magnet, and invites them to give their email.
The first starts from a comment on a reel. The second starts from a story reply or a direct message. Wherever someone finds you, the door is open.
The templates inside ManyChat handle the simple version. We build custom automations, which also catch the person who misspells the word, the person who never taps the button, and the person who already has the resource.
Instagram limits how long an automated conversation can continue, and it can change its rules overnight. An email address is the relationship you get to keep.
Most people do not join on the day they find you. They join after they have spent time with you. We are building email flows that give them that time: a beautiful path into your offering through intentional sales, in your voice, while you are with your clients.
The lead magnet reaches them within a minute or two, with a personal note.
Emails written for the door they came through, with your story, your teaching and something useful they can try in their own experience.
The Integrated Path: what is inside, your video, and the opening offer.
The real questions, answered honestly. Is this therapy? Do I need a spiritual background? Is it too intellectual? What if it feels destabilizing?
Someone who has shown interest but has not joined hears something relevant and personal. Someone who joins stops receiving sales emails on their own.
You asked for words you could reference, so here they are. Come back to this section whenever you need it.
A clear content plan drawn from your curriculum, with feedback on your hooks, framing and calls to action.
Your lead magnets mapped to the 3 paths, packaged and connected, so each one reaches someone automatically the moment they ask for it.
2 for each doorway, all custom and all tested from start to finish.
Every person's email saved in Kit with a tag showing the door they came through, so we know exactly where each person came from and what they are likely to want next.
Your list, your tags, your forms, and a verified sending address so your emails land in the inbox.
The structure, the automation and the base messaging, ready for you to bring into your own voice.
Segments that show who has shown interest but has not joined, so a note from you or a scholarship reaches the right person at the right time.
Instead of climbing the entire learning curve alone, you learn how each piece works as it goes in, so you can run it and shape it yourself.
Finishing Circle, your videos, the opening offers and the waitlist are part of the launch work already underway. Video editing, captions, posting and the full social media operation sit outside this stage.
At this price it is a true collaboration, and that is the right shape for it. A system can be built by us. The voice can only come from you.
At $50 a month, 20 members covers the $1,000. With around 38,000 people already following you, that is about 1 in every 1,900. Here is how they find their way in.
Reels drawn from the curriculum, made with direction, reach the people who are ready for this work.
The ManyChat automations, the lead magnets and the email sequences carry those people toward the community, day after day, while you are with your clients.
On top of the pipeline, you can invite the people closest to the work personally, and offer a 15 minute call. The message and the call together take about 30 minutes, and if that person stays for a year, that is $600.
You wrote that this work needs a compassionate container strong enough to hold it. The way people arrive should carry that same care, so these are built in from the first day.
Healing asks for no spiritual background at all. Anyone arriving through Existential Liberation hears from you, plainly, about what this work can stir up and how it is held.
The emails say clearly that this is teaching and community rather than therapy or crisis care, and they point to real support for anyone who needs it.
The automation only answers what it was built to answer. Anything tender or unexpected comes straight to you.
A therapy client joins the list only through a clear, separate opt in, and nothing here touches your clinical records.
Your words, from your own sales page. Every offer on the path is real, and there are no false countdowns anywhere on it.
A community gives you what one to one work cannot: income that stays put when someone cancels at the last minute.
These are planning numbers at the full monthly price, not promises. 60 members earns the same as 20 sessions a month at your self pay rate, and the cohort grows out of the people already inside.
Each step opens the next. Launch comes first, and the system goes in right alongside it.
You record the section videos and your sales page introduction. We bring them into Circle and the sales page, finish the back end, and set up the opening offers.
From you: the recordings, then your review of the sales page and the community.
None of this has to wait for launch. Direction on your reels can begin now, and a simple waitlist can catch anyone a reel brings early.
From you: the first reels, and your 3 lead magnets together in one folder.
The community opens with the first month free. Your friends are already inside, and the invitation goes out to the people closest to the work.
From you: your personal invitations.
We build the first doorway all the way through, test it the way a new member would meet it, then open the other 2. Your 2 weeks in Tahoe land right in this stretch, which makes them ideal for reels and for shaping the messaging.
From you: steady reels, and your edits and approval on the messaging.
We read what the numbers are saying, strengthen what is working, and walk you through the whole system. Then we sit down together and look at the next movement.
From you: your honest read on who is arriving, and what they are asking for.
Once the community has had real attention, we turn toward the deeper offer.
The live, deeper layer of the same teaching, for the people the community has already moved. 30 people at $2,000, with payment plans, is a $60,000 round. Those are planning numbers for now, and we set the real ones together.
New doorways and automations made for the cohort, and a new sales page, which I will help you build.
Once the revenue can carry it, we can take on the content editing, the captions, the posting and the social strategy as well, and bring the whole system up a level.
None of this is part of today's decision. It is simply where the door leads.
Direction on your content, and the full back end of the path, built with you.
We look at what the community has built, then decide together how much more you want us to carry.
Nothing to decide today.
Work like this normally starts at $2,500 to $3,000 a month. I am holding it at $1,000 for this first stage because of what you have already put into this, and because I want you to have the best possible chance of getting people in.
We begin with an initial 2 month working period around launch, and then we review together what the community has built.
ManyChat and Kit are separate. They live in your name, at about $20 and $25 a month, and everything we build in them stays yours.
ACH is required. All payments are made by ACH bank transfer through the Stripe link, and the first payment begins the work.
The map is drawn. Now we open the door.
Send the videos, and we begin.